4Thought Assurance
4Thought Assurance
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  • More
    • Home
    • Allied Professionals
      • Our Funeral Partners
      • Insurance Professionals
      • HR Professionals
    • Our Team
    • Agent Login
  • Home
  • Allied Professionals
    • Our Funeral Partners
    • Insurance Professionals
    • HR Professionals
  • Our Team
  • Agent Login

Together, we create a comprehensive, unified experience you can rely on.


The 4Thought Assurance Promise

With 4Thought, it's never too late to start growing your business.

With new competition, pressure on revenue, and rising labor costs, the funeral landscape is constantly changing. Most owners are worried about staying ahead of the curve, let alone the future. 


A well-run pre-need program is not only instrumental for sustainability and growth, it can also meet the challenges of today.


Our pre-need solution is a sales and marketing organization managed for you. 

Recruitment and deployment of salespeople, a suite of marketing materials, and full admin support for contracts and policies are just the start of our services. 


4Thought’s mission is to be the gold standard in pre-need.

We are the difference between businesses that want to grow and those who do.

Over the next 20 years, Canada's senior population will grow by 68%.


80% of at-need consumers do not shop beyond a single funeral home.


The average pre-need contract is 30% higher than at-need. 


Survivors using a pre-need contract spend an additional 20%+ at arrangements.


In North America 

  • 9,000 people die every day, and only 
  • 2,000 people a day prepay 
  • 7,000 could go anywhere at death


Less than 10% of pre-need owners cancel and choose another funeral home.

Ask yourself these questions honestly:

  • Do you write 2-3 pre-needs for each at-need client you serve?
  • How much is your yearly spend on SEO and advertising?
  • Can your Funeral Directors explain the 8 key benefits of pre-need?
  • Are you considering succession or selling your business?
  • Do you want a pre-need program but don’t know where to start?

The reality is that the requirements to set up and manage a pre-need division while running a funeral home are often too much. This is where we come in. 


From hiring and training to outreach and marketing, 4Thought offers solutions for growing revenue and market share. We are the missing piece of the puzzle. 

We provide all this, and more, for free with zero startup costs.

Within the first month:

  • 4Thought will have your first set of salespeople at your location(s)
  • Your marketing package is ready at the same time
  • Your location is added to our electronic writing platform
  • Pre-need & at-need marketing begin. All contracts & calls are assigned to your firm
  • Monthly meetings with sales management and sales reporting 

The 4Thought advantage

Ground-Up Development

Funeral Home Pre-Need Assistance

Funeral Home Pre-Need Assistance

We create the foundations for your success. 


4Thought Assurance will build and manage a pre-need system that works for you. 


We structure our marketing to grow your clientele quickly and effectively. While you tend to the day-to-day of your business, we focus on securing future markets.

Funeral Home Pre-Need Assistance

Funeral Home Pre-Need Assistance

Funeral Home Pre-Need Assistance

Are your funeral directors struggling to grasp the value of pre-need sales?


4Thought Assurance provides comprehensive services that help funeral homes build and market pre-need systems. 


Our Approach

Funeral Home Pre-Need Assistance

Our Approach

We offer solutions for:


  • Launching an inside pre-need sales team
  • Growing an external sales team that is managed for you
  • Marketing Strategies
  • Group sales

AND

  • Training Funeral Directors to understand pre-need
  • General Consultation

If you want help, the solution is a phone call away.

Copyright © 2026 4Thought Assurance - All Rights Reserved.


4Thought Assurance is not a funeral home and does not provide at-need services. Our staff are contract employees of our partner funeral homes.

All Final Expense policies for our partner funeral homes are underwritten by Equitable Life of Canada.



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