The 4Thought Assurance Promise
With new competition, pressure on revenue, and rising labor costs, the funeral landscape is constantly changing. Most owners are worried about staying ahead of the curve, let alone the future.
A well-run pre-need program is not only instrumental for sustainability and growth, it can also meet the challenges of today.
Our pre-need solution is a sales and marketing organization managed for you.
Recruitment and deployment of salespeople, a suite of marketing materials, and full admin support for contracts and policies are just the start of our services.
4Thought’s mission is to be the gold standard in pre-need.
We are the difference between businesses that want to grow and those who do.

Over the next 20 years, Canada's senior population will grow by 68%.
80% of at-need consumers do not shop beyond a single funeral home.
The average pre-need contract is 30% higher than at-need.
Survivors using a pre-need contract spend an additional 20%+ at arrangements.
In North America
Less than 10% of pre-need owners cancel and choose another funeral home.
The reality is that the requirements to set up and manage a pre-need division while running a funeral home are often too much. This is where we come in.
From hiring and training to outreach and marketing, 4Thought offers solutions for growing revenue and market share. We are the missing piece of the puzzle.
Within the first month:


We create the foundations for your success.
4Thought Assurance will build and manage a pre-need system that works for you.
We structure our marketing to grow your clientele quickly and effectively. While you tend to the day-to-day of your business, we focus on securing future markets.

Are your funeral directors struggling to grasp the value of pre-need sales?
4Thought Assurance provides comprehensive services that help funeral homes build and market pre-need systems.

We offer solutions for:
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Copyright © 2026 4Thought Assurance - All Rights Reserved.
4Thought Assurance is not a funeral home and does not provide at-need services. Our staff are contract employees of our partner funeral homes.
All Final Expense policies for our partner funeral homes are underwritten by Equitable Life of Canada.
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